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Content Strategy

All in One

Build and execute content strategies that resonate across multiple digital platforms.

This course teaches you to create comprehensive content strategies that adapt seamlessly across channels like social media, websites, and blogs.

Journalistic Writing

Craft engaging, credible articles, blog posts, and news stories that capture attention and retain readers, using techniques that enhance readability and trustworthiness.

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Social Media Content

Learn ways to make content that people want to share, for Instagram, LinkedIn, Twitter, and others. Discover how to catch the audience's attention with attractive, short, relevant posts.

Website Content

Create content that is good for search engines while still easy to read, providing a positive experience that both users and search engines like.

Multi-Platform Adaptation

Tailor content for diverse formats—emails to eBooks—while maintaining a consistent message. Understand how to adjust tone, length, and visuals to maximize engagement across each platform.

Storytelling Techniques

Use compelling storytelling to create narratives that resonate with readers and reinforce brand values.

Content Calendar Development

Plan and schedule content effectively to keep audiences engaged and ensure cohesive messaging

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Research & Planning

Identify target audiences and research topics, and set measurable goals that guide your strategy to success.

Implementation Methods

Through real-world case studies, collaborative projects, and workshops, you'll develop a comprehensive content strategy for multiple platforms. Guided assignments include drafting social media campaigns, blog outlines, and multi-format adaptations.

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